"We have an unfortunate tendency to conflate personal and private with secret and we say, “Well, given that this information isn’t a secret, given that it’s known by other people, how can you say that it’s private?” And we can in fact say that there are a lot of things that are [not] in secret that are in private. Every one of us does something private and not secret when we go to the bathroom. Every one of us has parents who did at least one private thing that’s not a secret, otherwise we wouldn’t be here."

Google CEO Eric Schmidt Dismisses the Importance of Privacy | Electronic Frontier Foundation